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Why We Use Targeted Mail & So Should You

PRECISELY TARGETED

Direct mail is proven to proactively target top-tier customers in the areas and neighborhoods that you want to work in.

MEASURABLE RESULTS

Direct mail is one of the easiest-to-measure and most trackable methods of marketing anywhere, with no waiting or guessing.

SEAMLESS INTEGRATION

Direct mail campaigns can easily be coordinated with other marketing efforts so you have all the bases covered.

SEASON-PROOF

Direct mail campaigns help you build and sustain a consistent customer base for all seasons, giving you business year-round.

5 EASY STEPS TO GROW YOUR
BUSINESS WITH SKY DIRECT MEDIA!

DIRECT MAIL MARKETING IN A DIGITAL WORLD

RESPONSE RATES, HOW DO THEY COMPARE?

When it comes to producing verifiable results, direct mail consistently ranks above email. 
Direct mail marketing remains 30 times more effective than email when it comes to reaching potential customers.

REASONS TO STICK WITH DIRECT MAIL MARKETING

Many benefits come with marketing through traditional postal routes; the foremost reason to rely on direct mail stems from how the mind processes information. The tactile experience that comes with reading, aids in memory providing consumers better recall of physical mail over email. This may best explain direct mail’s advantage.

THE PERSONAL TOUCH

The durability of paper and an ad that can be pinned to a refrigerator as a reminder remain in the consumer’s environment longer than an email screenshot or digital ad that disappears at the next click.

EXCLUSIVE SPACE

Direct mail does not have to compete for screen space on a digital platform like email marketing and once in hand, it has the ability to capture the reader’s full and undivided attention – if only for a moment.

BUILD TRUST

From cardstock flyers to embossed letters, recipients of direct mail place more trust in physical ads because the digital marketplace is over saturated with content from too many unknown sources.

DATA DRIVEN

With access to the right address lists and information, a direct mail marketing campaign can be a highly targeted tool that reaches specific consumers based on demographic information.

THE SKY DIRECT MEDIA TARGETING DIFFERENCE